Sepia Saturday 163 - vintage motor oil advert, c.1959

Well we seem to be clear of snow here in West Berkshire, for the moment at least, but not to miss out on the theme for this week's Sepia Saturday I found this vintage advertisement in the March 1959 edition of Motor Sport magazine. It's for BP Energol Visco-static motor oil, and the picture on the advert is of Mr McCarthy's Ford Zephyr after a night out in the New Zealand Alps. I particularly like the strap line of advert, "Snowed up in the mountains yet it started first touch". This feels very much like 1950's langauge to me and I can imagine someone like Leslie Philips saying this ... possibly followed by "ding, dong", or "woof".

Vintage advertisement for BP Energol Visco-static motor oil, c.1959

More vintage magazines can be found on my web site

    

Vintage Motor Sport Magazine, c.1959

A bit of a departure from my previous two posts in this blog, where I move away from the world of Cult TV paperbacks and into the realm of vintage Motor Sport magazines. Those of you eagerly anticipating more Cult TV will have to wait a while ... but not too long ... and hopefully the same sort of mindset that draws you to Cult TV will also endear you to these magazines. Everything from the pictures of the old cars, to the vintage advertisements gives a fascinating insight into a world which, although not especially old, has changed beyond recognition.

 

Front cover of Motor Sport Magazine, March 1959

The Three Graces

Advertisement from the March 1959 edition of Motor Sport magazine for Ford, showing 'The Three Graces' of the Ford Consul, the Ford Zephyr and the Ford Zodiac. Proudly claiming Ford to be Britain's biggest exporter of cars, trucks and tractors.

 Back cover of Motor Sport Magazine, March 1959

Showing an advert for Lucas motoring essentials, inviting you to 'Greet the Spring' with items such as a dipping mirror, am  ignition coil, and an  electric screenjet.

More vintage magazines and books on my web site