Well we seem to be clear of snow here in West Berkshire, for the moment at least, but not to miss out on the theme for this week's Sepia Saturday I found this vintage advertisement in the March 1959 edition of Motor Sport magazine. It's for BP Energol Visco-static motor oil, and the picture on the advert is of Mr McCarthy's Ford Zephyr after a night out in the New Zealand Alps. I particularly like the strap line of advert, "Snowed up in the mountains yet it started first touch". This feels very much like 1950's langauge to me and I can imagine someone like Leslie Philips saying this ... possibly followed by "ding, dong", or "woof".
Vintage advertisement for BP Energol Visco-static motor oil, c.1959
More vintage magazines can be found on my web site