Thursday, 28 March 2013

Sepia Saturday 170 - vintage tea and coffee advertisements

I may have shared these vintage advertisements before, so apologies to those of you who have already seen them, but they do seem to fit rather well into this week's Sepia Saturday theme.

I love the words used in this first advertisement ... I wonder how many of us these days would used words like invigorating and wholesome to describe coffee. And what on earth does chaffless mean? Maybe it's referring to the tin, rather than suggesting that this particular brand of coffee won't give you a nasty chaffing.

Vintage advertisement for Blue Ribbon coffee
Vintage advertisement for Blue Ribbon coffee

I'm not sure I've ever had to apologise for my tea, but we have on occasions had to apologise for our water, as we live in a hard water area, and the odd limescale deposit can make its way into a cuppa every now and then.
Vintage advertisement for Blue Ribbon, Red Label tea
Vintage advertisement for Blue Ribbon, Red Label tea

More vintage advertisements can be found on my vintage advertisements flickr set and my vintage advertisements pinterest board

And if you like this blog, how about popping over to have a look at my vintage postcards blog or my In Search of Space blog ... the latter is probably my most active blog at the moment as it charts my urban wanderings through London, inspired by some recent psychogeography reads.

    

14 comments:

  1. I usually apologize for my tea because I always use teabags. "So sorry, I don't know how to make a proper cup of tea".
    One of these days I'll learn.
    Nancy

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  2. I wonder if the chaff referred to the bits which weren't coffee grounds, i.e. extraneous material which sometimes doesn't get removed during the processing of the beans.

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  3. Lovely old postcards and ads. So much more interesting than the modern day equivalents.

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  4. You can share these any old time with me! I always enjoy looking at them! Very interesting and sometimes just darn funny are those old ads!

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  5. No Kardomah? I was looking for one for my post this week.

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  6. I wasn't aware of chaff in coffee, but if you Google chaffless Coffee there are a lot of discussions about it and a good explanation from eHow:

    "Coffee bean chaff is a waste product of the roasting process of coffee beans. The chaff is green pieces of skin or hull that come off in different ways depending upon the type of roasting process used. Chaff is usually considered a nuisance to be dealt with, but can also be utilized for good once it is removed from the roasted coffee beans. Organic gardeners have discovered the benefits of coffee bean chaff and have been using it for years to benefit their gardens."

    Read more: What to Do With Coffee Bean Chaff | eHow.com http://www.ehow.com/way_5232478_do-coffee-bean-chaff.html#ixzz2OyoELRTQ

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  7. I have just had a cup of tea, just before reading your post and it is invigorating - and so is your post.

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  8. I wonder whether you had to have a Blue Ribbon biscuit when you had a cup of these. At one time that biscuit was a favourite of mine.

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  9. I had to apologize for my tea just last night. I usually make good tea, so I don't know what happened. I blame it on the family size tea bags. No blue ribbons for this batch!

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  10. About to have my 2nd tea f the day. My favorite beverage. I'm sure I don't brew it properly, but I don't care. Love the old ads.

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  11. When I saw "chaffless" I immediately thought of driving through the midwest farming towns before freeways. Especially bad in the summer, you'd drive from one small farm town to the next, windows down until you came into the towns. You'd see the silos in the distance and knew you'd need to roll up the windows because the chaff that was all over the ground would blow in and stick to your moist skin. My mother would say over and over again, "Someday we'll have a car with an air conditioner."

    Wonderful ads.

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  12. I love these vintage advertisements. I remember my mother having the tea in the second advert so I suppose that makes me vintage too!

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  13. These vintage advertisements always seem to have a generous amount of copy written to reassure the public about the various "important" qualities of their products. "Not to worry, there's never any cyanide in our Blue Ribbon!"

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  14. Tea. I've just gone 'cold turkey' from tea with milk-and-one-sugar to weak-black because I wanted to drop the sugar hit. I'm gradually getting used to it.

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