Saturday, 16 June 2012

Sepia Saturday 130 - I wonder what their faces looked like

I struggled to find something relevant to the theme for this week's Sepia Saturday as I think I have, at some stage, already posted all of my pictures of people in uniform, cats and doorsteps (ok, maybe not the latter). But then the suggestion of "legs separated from their owners" gave me an idea, which was, I wonder what the faces would have looked like. I scoured through my vintage magazines and eventually found this one. You'll have to excuse the artistic licence and imagine that the man and woman are swapped round. This is in fact a vintage advertisement for California Poppy Perfume, taken from a 1941 edition of Picturegoer magazine ... 

As wayward as a coquette ...
as constant as a vow ...
as exciting as a first kiss ...
as thrilling as a first meeting ...
as gay as the song of the lark ...

 Vintage advertisement for Californian Poppy perfume, from Picturegoer magazine, November 1941

This advertisement was sitting neatly on top of another block of 3 adverts, which although not linked to the theme, I thought I'd share anyway. So let's hear it for "inner cleanliness" courtesy of Andrews Liver Salt.

 Vintage advertisements for Andrews Liver Salt, Cephos, and Tangee Face Powder, from Picturegoer magazine, November 1941

Those of you following this blog expecting the next installment from my collection of Jazz Journals will have to wait a few more days before I post the 4th one. For anyone who has missed these, I have started a series of 10 postings and have recently posted about Memphis Slim, Dave Brubeck and Cab Calloway. Also, last weekend I was fortunate enough to stumble across 20 or so vintage Trains Illustrated magazines from the early 1950's, so stay tuned folks as I will try and share some of these over the coming weeks and months.

More vintage magazines can be found on my web site



  1. Love the wording for Californian Poppy perfume. And what could be more appealing than liver salt? Oh my! Old ads are so much fun to read.

  2. An imaginative take on the prompt!

  3. I wasn't familiar with liver salt. It doesn't sound like a very good substitute for cosmetics.

  4. Oh dear I remember the Californian Poppy and I've been dosed with Andrews Liver Salts ( In the morning after the night before!)

  5. Great post! I enjoyed your take on the theme and the ads. I was looking at the face powder ad ... I wonder how long before they totally ran out of product?

    Kathy M.

  6. I wonder who the copywriter was on the perfume ad. "as gay as the song of a lark"!!
    I love looking at these old ads. Too funny.

  7. Great idea for the theme this week. Enjoyed seeing the ads and look forward to your next jazz post.

  8. I like the subtle use of a man in uniform, and the oblique reference to the war in "cosmetics scarce" and "for the duration".

  9. Isn't it amazing how words can create smells where none actually exist. California poppies have no smell. I have them all over my garden. Stuning and delicate, but without any scent. Advertisers love word play.


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