Friday, 13 May 2011

Sepia Saturday 74: Beer, It's Lovely (vintage advertisement)

As Alan shared a picture of a plane for this week's Sepia Saturday, I thought I'd have a look through my magazines for something appropriate. Strangely the Royal Air Force, Air Mail magazines do not have many pictures of planes in them, however I can across this fantastic advert issued by the Brewer's Society.

Beer, It's Lovely !


The full text of the advert reads ... 

Beer and bowls
Our local has its own bowling green. Take it from me, you need your pint after you've had a hard game. People who've never played think it's easy, but it takes a lot of skill ... and a good bit of nerve too.
When you're relaxing -
BEER, IT'S LOVELY !

And who am I to argue with that fine sentiment.

More vintage magazines and vintage postcards on my web site

17 comments:

  1. Much more interesting than a boring old aeroplane :)

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  2. I think that slogan would work very well today. It's unusual and offbeat - and fun to say for some reason. I can imagine the advertising campaign already, with big strong men, old grannies, socialites etc. proclaiming beer is lovely.

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  3. Makes me want a beer and I don't even like beer.

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  4. I don't ever recall thinking of beer as "lovely." Having said that, I can recall -- dimly -- more than one occasion when I'd drunk enough beer to make some young lady appear lovely, to my later regret.

    And yes, I think it is rather odd that "the Royal Air Force, Air Mail magazines do not have many pictures of planes in them."

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  5. I'm thinking these fellows probably got more exercise at the pub lifting a few than they did on the bowling green.

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  6. I'd probably bowl more accurately, after a pint.

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  7. I'll have the beer and just watch the bowls please. I find these old ads fascinating :-) Jo

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  8. ...and beer always improves one's skills! :)

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  9. I just hope they do not try crown green bowling after a pint or two. At least they could get a pint in those days not these litre thingies,

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  10. Good thing I wasn't writing copy. It would have read, "Beer -- It's yucky!"

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  11. The copy might have been written by Homer Simpson. Beer and Bowls, Mmmmmmmm

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  12. I was thinking of something good and cold...sounds delightful!

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  13. I have only ever played bowls once and I found it fairly exhausting and therefore a pint (or two) afterwards sounds like a sound idea.

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  14. Beer is lovely! I had a few yesterday...

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  15. I don't see many beer ads these days. Why is that? Interesting choice to combine bowls and beer....

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