I was delighted earlier this week to have stumbled across a handful of Picturegoer magazines from the early to mid 1940's, and thought they would make a good contribution to a Sepia Saturday posting. Issued every other Thursday at the princely sum of three pence, the magazine featured review on all the latest films, celebrity gossip, readers' letters, and of course some fantastic adverts. The issue I've chosen to share here is the one from 1st September 1945, featuring Arturo de Cordova and Betty Hutton on the cover.
Front cover of Picturegoer, 1st September 1945
Although the image on the front cover is striking, the adverts on the back cover are fantastic. My favourite is the one in the top left for 'Odo-ro-no', underarm deodorant, which comes in two strengths ... 'regular' which lasts for 7 days, and 'instant' which lasts for 3 days.
Back cover of Picturegoes, 1st September 1945
More vintage magazines on my web site ... and don't forget to also check out my vintage postcard blog and my in search of space blog